Advanced
Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.
Title details for Digital Pricing by Frank Frohmann - Available

Digital Pricing

A Guide to Strategic Pricing for the Digital Economy

by Frank Frohmann
ebook
1 of 1 copy available
Borrow Read a sample Read a sample
1 of 1 copy available
This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.

Formats

  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English

Loading