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Title details for Advances in Business Marketing and Purchasing, Volume 18 by Mark S. Glynn - Available

Advances in Business Marketing and Purchasing, Volume 18

by Mark S. Glynn
Arch G. Woodside
ebook
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This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are necessary for executives to excel in for achieving effective outcomes consistently; and how should the B2B go about acquiring these skills?

Formats

  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English