本书共分7章。第1章回顾社群的产生与发展;第2章介绍了社群和社群经济;第3章讲述了社群营销与运营的技巧;第4章分享了做好社群营销内容的方法;第5章提供并解读了多个社群营销的实战案例,包括罗辑思维、正和岛、爱奇艺、美拍、咕咚跑步等;第6章探讨了社群变现的模式和渠道;第7章则对未来社群的发展进行了畅想。
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