本书作者是北京大学光华管理学院MBA课程的访问教授,作者以其在华润创业公司任执行董事及CEO期间所进行的企业战略、领导与管理等各项工作为背景,生动细致地阐述了各项管理工作的精髓和要点,内容主要涉及企业并购与整合,CEO的聘用、解雇与激励,公司治理,财务管理,企业上市,资产管理,预算,人力资源管理,企业文化,管理哲学等诸多方面,其中包括华润啤酒、华润与万科公司、Esprit公司等的收购案例,并收集了不同时期作者的经典管理文章和随笔。本书内容新颖,深入浅出,观点独特,语言诙谐幽默、酣畅淋漓,适合所有对管理感兴趣的人士阅读,相信读者会从中受益。...
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