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Title details for Markplus Inc by Philip Kotler - Available

Markplus Inc

by Philip Kotler
Den Huan Hooi
ebook
Read a sample Read a sample
This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up's founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.

Formats

  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English