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Title details for A Designer's Research Manual by Jennifer Visocky O'Grady - Wait list

A Designer's Research Manual

by Jennifer Visocky O'Grady
Ken O'Grady
ebook
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Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work.
A Designer's Research Manual provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.

Formats

  • OverDrive Read
  • PDF ebook

subjects

Languages

  • English