Advanced
Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.
Title details for Record Label Marketing by Tom Hutchison - Available

Record Label Marketing

by Tom Hutchison
Amy Macy
ebook
1 of 1 copy available
Borrow Read a sample Read a sample
1 of 1 copy available

Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry.

Record Label Marketing...

  • Builds your knowledge base by introducing the basics of the marketing mix, market segmentation and consumer behavior

  • Gives you the tools necessary to understand and use SoundScan data, and to successfully manage the budget of a recorded music project

  • Presents vital information on label publicity, advertising, retail distribution and marketing research

  • Introduces you to industry resources like NARM, RIAA, and the IFPI

  • Offers essential marketing strategies including grassroots promotion and Internet/new media, as well as highlighting international marketing opportunities

  • Reveals how successful labels use video production, promotional touring and special products to build revenue

  • Looks to the future of the music business-how online developments, technological diffusion, and convergence and new markets are continually reshaping the industry

    This guide is accompanied by a website, www.recordlabelmarketing.com, which offers interactive assignments to strengthen your knowledge as well as updates on the latest news, industry figures and developments.

  • The only book that looks inside the marketing machine of commercial record labels

  • Presented in a clear, readable manner with industry figures (and how to read them), tables, graphs, glossaries and example marketing plans

  • A dedicated website: www.recordlabelmarketing.com offers interactive assignments and updates

    • Formats

    • OverDrive Read
    • EPUB ebook

    subjects

    Languages

    • English

    Loading