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The Cult of Mac

ebook
7 of 7 copies available
7 of 7 copies available
It's been nearly fifteen years since Apple fans raved over the first edition of the critically-acclaimed The Cult of Mac. This long-awaited second edition brings the reader into the world of Apple today while also filling in the missing history since the 2004 edition, including the creation of Apple brand loyalty, the introduction of the iPhone, and the death of Steve Jobs.
Apple is a global luxury brand whose products range from mobile phones and tablets to streaming TVs and smart home speakers. Yet despite this dominance, a distinct subculture persists, which celebrates the ways in which Apple products seem to encourage self-expression, identity, and innovation.
The beautifully designed second edition of The Cult of Mac takes you inside today's Apple fandom to explore how devotions—new and old—keep the fire burning. Join journalists Leander Kahney and David Pierini as they explore how enthusiastic fans line up for the latest product releases, and how artists pay tribute to Steve Jobs' legacy in sculpture and opera. Learn why some photographers and filmmakers have eschewed traditional gear in favor of iPhone cameras. Discover a community of collectors around the world who spend tens of thousands of dollars to buy, restore, and enshrine Apple artifacts, like the Newton MessagePad and Apple II.
Whether you're an Apple fan or just a casual observer, this second edition of The Cult of Mac is sure to reveal more than a few surprises, offering an intimate look at some of the most dedicated members in the Apple community.
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    • Library Journal

      Starred review from December 1, 2004
      Kahney, a journalist for Wired News (www. wired.com), goes inside the psyche of fervent Mac fans everywhere, examining various aspects of the Apple underground. Presenting himself as an example of someone obsessed with possessing the latest Apple product, he writes about the psychosexual bond that Macintosh users have with their machines. It gets weirder: there is a cult of Mac Classic collectors who claim that owning said model is like owning a hot rod-it's impractical but cool. Another counterculture invented the "iBong" to celebrate the utopian nature of Apple computing. The Mac has even inspired haircuts and tattoos, to which Kahney devotes one chapter. In addition, readers will find stories of Apple cofounders Steve Wozniak and Steve Jobs and basic background on the benefits of Mac ownership for those who work in the arts, music, and filmmaking. Brimming with more than 500 color photos, this fun book won't stay on the shelves long. Highly recommended for public libraries.-Joe Accardi, Harper Coll. Lib., Palatine, IL

      Copyright 2004 Library Journal, LLC Used with permission.

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  • OverDrive Read

Languages

  • English

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