本书阐述姓名的起源和沿革史，从现代心理学的角度分析了名字对人生的影响，讲述取人名的方法、技巧以及禁忌，同时介绍商业领域的取名原则、思路、方法等。
This book expounds the origin and evolution history of names. From the perspective of modern psychology, it analyzes the influence of names on life, tells the ways, skills and taboos of choosing names, and introduces the naming principles, ideas and methods in the commercial field.
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