Beyond jugaad, that great Indian tradition of short-term fixes, what does innovation mean in Indian business? That is the question this book addresses through a collection of stand-alone stories that describe sustained innovation at a cross-section of companies that include conglomerates, MNCs, large and midsized companies, and start-ups.
Based on extensive research and one-to-one conversations, what sets this book apart are first-person accounts by some of India's finest business leaders on the innovation journey in their companies. Filled with anecdotes and real-life examples, the book would be of interest to anyone interested in Indian business. It would also be an ideal gift to showcase India to customers, trade delegations, investors, and other stakeholders. The Organizations and Stalwarts Featured are Conglomerates: Ratan Tata, Adi Godrej, Suresh Krishna (TVS)