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Title details for A Practioner's Guide to Public Relations Research, Measurement and Evaluation by Don W. Stacks - Available

A Practioner's Guide to Public Relations Research, Measurement and Evaluation

by Don W. Stacks
ebook
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This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

  • Creators

  • Publisher

  • Release date

    July 6, 2010

  • Formats

    • OverDrive Read

      • ISBN: 9781606491027
      • File size: 1551 KB

    • EPUB ebook

      • ISBN: 9781606491027
      • File size: 1551 KB

  • Accessibility

    No publisher statement provided

  • Languages

    • English

Formats

  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English