晋商 (Shanxi Merchants)

本书全面地对晋商历史进行了描画，包括其发迹的历程，繁华时的盛景，衰落的原因以及经营、用人、生存等各方面的策略特点。又从现实需要出发，从晋商兴衰的启示中给我们现今的企业经营者指出了一些谬误和弊端，最后再从数以百计的晋商中精心挑选了十名作为代表人物，通过他们的商业生涯从个体上对晋商进行了描述。（This book gives a survey of the history of Shanxi merchants, including their history of making a career, situation of glory, reasons for fall, and their strategy features of operation, personnel use, survival, etc. With a view to the realistic needs, this book points out some errors and drawbacks for our current enterprise operators through revelations of the rise and fall of Shanxi merchants. Finally, it selects 10 representative figures from hundreds of Shanxi merchants and describes Shanxi merchants individually from the point of view of their business careers. )