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Title details for Grapevine by Dave Balter - Available

Grapevine

by Dave Balter
ebook
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Word of mouth is an amazingly powerful force — but how does it really work?.
Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done.
As the founder of BzzAgent, a community of more than 400,000 people who volunteer to talk to friends and acquaintances about products they genuinely love, Dave Balter is a successful practitioner, not a theorist. And he’s figured out how to measure and harness word-of-mouth without corrupting it.
In Grapevine, Balter shows why honest feedback – about books, restaurants, gadgets, or anything else – is more believable than any paid endorser. And he answers some of the most elusive questions in marketing, such as what makes word-of-mouth very different from “buzz” and “viral marketing.”

  • Creators

  • Publisher

  • Release date

    November 3, 2005

  • Formats

    • OverDrive Read

      • ISBN: 9781101216484

    • EPUB ebook

      • ISBN: 9781101216484
      • File size: 205 KB

  • Accessibility

  • Languages

    • English

  • Reviews

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Formats

  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English