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Title details for Consumer Value by Morris Holbrook - Available

Consumer Value

by Morris Holbrook
ebook
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Consumer Value is one of the few books which attempts to define and analyse exactly what it is that consumers want. The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept.
The major types of value are identified and related to one another through an innovative framework based around the following eight concepts:
* efficiency
* excellence
* status
* esteem
* play
* aesthetics
* ethics
* spirituality
With an international range of contributors and a highly individualistic approach, this book is guaranteed to provoke controversy.

Formats

  • OverDrive Read
  • PDF ebook

subjects

Languages

  • English