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Title details for Wally Olins. On B®and. by Wally Olins - Available

Wally Olins. On B®and.

by Wally Olins
ebook
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Branding has now moved far beyond its commercial origins, and consumer response has entered uncharted territory. Wally Olins describes the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer is vital for commercial success. This is an essential book for everyone in advertising, marketing and business who needs to know why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.

  • Creators

  • Publisher

  • Release date

    January 2, 2012

  • Formats

    • OverDrive Read

      • ISBN: 9780500770849

    • EPUB ebook

      • ISBN: 9780500770849
      • File size: 21946 KB

  • Accessibility

    No publisher statement provided

  • Languages

    • English

Formats

  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English