本书由一批长期从事高职高专旅游专业教学和实践的教师,在结合目前我国旅行社行业现状的基础上编写的。本书的主要内容包括旅行社经营管理的基本概念,旅行社产品的开发与营销管理,旅行社外联部、计调部业务操作,旅行社的接待业务、会展业务管理、人力资源管理、质量管理、财务管理、旅行社和电子商务等。本教材以培养旅游专业学生实际经营和管理能力为目的,充分体现够用、实用、管用的原则,体现一般原理与典型案例相结合的特色。
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