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Title details for It's Not Just PR by W. Timothy Coombs - Available

It's Not Just PR

Public Relations in Society

by W. Timothy Coombs
Sherry J. Holladay
ebook
1 of 1 copy available
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1 of 1 copy available

In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society's values, knowledge, and perceptions.

  • Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector
  • Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world
  • Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles
  • Balanced, well organized, and clearly written by two leading scholars

    • Formats

    • OverDrive Read
    • EPUB ebook

    subjects

    Languages

    • English

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