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Title details for 品牌力 by 杨兴国 - Available

品牌力

by 杨兴国
ebook
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《品牌力》寓深刻的哲理于生动通俗的语言之中，拨开品牌庞杂理论的迷雾，披露品牌制胜的秘密。以品牌创建、发展、创新和维护为主线，从中国品牌困局、品牌核心价值、品牌识别、品牌架构、品牌延伸、品牌传播、品牌危机等十余方面详述了品牌制胜的战略战术及方法。

Formats

  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • Chinese