Business Strategy Series, Volume 13, Issue 1

This ebook focuses on Malaysia and contains papers from authors in the region. The articles examine consensus rankings via multicriteria decision making, young Malaysians' chocolate brand familiarity and the effect of the brand's country of origin on consumer consumption levels, the impact of religious sensitivity on brand trust the future of a low cost carrier airline in Indonesia, Repositioning Strategy in the Bario Ecotourism Industry, and property values and safety improvement strategies of the playground.