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Title details for Competitive SME by David James Hood - Available

Competitive SME

by David James Hood
ebook
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Competitive SME is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative futureSMETM, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools, you can survive, thrive, and compete. It outlines a simple yet effective model that will allow you to:
create and manage effective marketing and branding processes;
better engage with your market , creating and projecting real value;
increase your worth to the market with corresponding increase in revenue;
maximise your resources, however limited;
ensure that your competitive edge and U.S.P. is amplified and sustained.
Packed with simple but effective tools, Competitive SME is an essential, practical handbook for any manager or owner of an SME / SMB who wants to outperform their competitors.

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Publisher: Kogan Page

OverDrive Read

  • ISBN: 9780749468514
  • Release date: January 30, 2013

EPUB ebook

  • ISBN: 9780749468514
  • File size: 5299 KB
  • Release date: January 30, 2013

Formats

OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

Competitive SME is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative futureSMETM, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools, you can survive, thrive, and compete. It outlines a simple yet effective model that will allow you to:
create and manage effective marketing and branding processes;
better engage with your market , creating and projecting real value;
increase your worth to the market with corresponding increase in revenue;
maximise your resources, however limited;
ensure that your competitive edge and U.S.P. is amplified and sustained.
Packed with simple but effective tools, Competitive SME is an essential, practical handbook for any manager or owner of an SME / SMB who wants to outperform their competitors.

Expand title description text
Business Nonfiction