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Title details for 营销博弈中的知识 (Knowledge on Marketing Competition) by 李石华 - Available

营销博弈中的知识 (Knowledge on Marketing Competition)

by 李石华
ebook
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营销的主要目标是通过提供产品或服务来满足目标顾客的需要，从而获得最大利润。为了实现这一目标，企业必须与许多参与者打交道，如顾客、供应商、竞争者等。每个参与者都是这场博弈的局中人，如何决策才能使大家的利益达到均衡呢？这正是博弈所要研究的问题。因此，当我们用博弈的知识思考营销策略时，会发现有时迈向成功最好的方法，是让顾客、供应商、竞争者等这些价值网中的参与者和你共享成功的果实。

Formats

  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • Chinese