营销的主要目标是通过提供产品或服务来满足目标顾客的需要，从而获得最大利润。为了实现这一目标，企业必须与许多参与者打交道，如顾客、供应商、竞争者等。每个参与者都是这场博弈的局中人，如何决策才能使大家的利益达到均衡呢？这正是博弈所要研究的问题。因此，当我们用博弈的知识思考营销策略时，会发现有时迈向成功最好的方法，是让顾客、供应商、竞争者等这些价值网中的参与者和你共享成功的果实。
Availability can change throughout the month based on the library's budget. You can still place a hold on the title, and your hold will be automatically filled as soon as the title is available again.
The OverDrive Read format of this ebook has professional narration that plays while you read in your browser. Learn more here.
Your session has expired. Please sign in again so you can continue to borrow titles and access your Loans, Wish list, and Holds pages.
If you're still having trouble, follow these steps to sign in.
Add a library card to your account to borrow titles, place holds, and add titles to your wish list.
Have a card? Add it now to start borrowing from the collection.
The library card you previously added can't be used to complete this action. Please add your card again, or add a different card. If you receive an error message, please contact your library for help.