中国回商·回族民间商业文化 (Chinese Hui Merchants – The Folk's Commercial Culture in Hui Nationality)

中国回族商业文化有着深厚的内涵，它有一些固定的程式，但是通过这些程式传递出来的却是众多经浓缩之后令人思考的内容。回族商业近千年的沧桑，无数回商的命运跌宕都凝聚于一时一地，或先后呈现于纷繁的历史舞台上。本书主要对中国回族历史上的民间商业文化进行了初步的探究，分别从回族民间商业文化的招幌文化、招徕市声、报刊广告、商标标识、牙行、商帮与行会、交易行为及有影响的商号等内容，凭借点点滴滴的素材进行深入的介绍与研究，文笔朴素，图文并茂，引领我们运用自己的审美观念去解读......(The commercial culture of Chinese Hui Nationality possesses profound connotation, there are some consistent patterns in it, but what these patterns expressed are the concentrated contents that lead people to think. In the nearly 1000 years of history of Hui nationality's commerce, destinies of countless Hui merchants were condensed in some time and some place, or presented on the complicated historical stage. The book mainly explores the folk commercial culture in Chinese Hui history in a preliminary level, involves advertising culture, verbal advertisement, newspaper advertisement, trademark signs, broke house, business group and guilds, transaction behavior, influential trade names and other contents, conducts deep introduction and research through a few materials with simple writing style, the articles are illustrated with pictures to lead us use our own aesthetic sense in reading... )