本书以实例的形式，介绍在淘宝网上开店和经营的技巧。全书共分7章，分别介绍了如何确定经营商品，如何在淘宝网上开店，如何提升店铺销量，如何打造让顾客过目不忘的店铺(店铺装修)，学习和借鉴皇冠卖家的经验，学习店铺管理方法，掌握网店防骗等方面的内容。 本书实用性和可操作性强，非常适合想要在淘宝网开店的读者阅读。
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