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Title details for Winning At New Products by Robert G. Cooper - Available

Winning At New Products

by Robert G. Cooper
ebook
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For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.
"This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." — Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
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Publisher: Basic Books

OverDrive Read

  • ISBN: 9780465093335
  • File size: 49510 KB
  • Release date: September 19, 2017

EPUB ebook

  • ISBN: 9780465093335
  • File size: 49510 KB
  • Release date: September 19, 2017

Formats

OverDrive Read
EPUB ebook

subjects

Art Reference Nonfiction Economics

Languages

English

Levels

Lexile® Measure:1200
Text Difficulty:9-12

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.
"This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." — Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
Expand title description text
Art Reference Nonfiction Economics