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Title details for The Photoromance by Paola Bonifazio - Available

The Photoromance

by Paola Bonifazio
ebook
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A fascinating feminist reading of an often scorned medium: the storytelling, cross-platform success, and female fandom of the photoromance.
Born in Italy and successfully exported to the rest of the world, photoromances had a readership of millions in the postwar years. By the early 1960s, more than ten million Italians read a photoromance each week. Despite its popularity, the photoromance—a form of graphic storytelling that uses photographs instead of drawings—was widely scorned as a medium, and its largely female audience derided as naive, pathetic, and uneducated. In this provocative book, Paola Bonifazio offers another perspective, making a case for the relevance of the photoromance for both feminism and media culture. She argues that the photoromance pioneered storytelling across platforms, elevated characters and artists into brands, and nurtured a devoted fan base. Moreover, Bonifazio shows that female readers—condescended to by intellectuals, journalists, and politicians of both the left and the right—powered the Italian photoromance industry's success.

  • Creators

  • Publisher

  • Release date

    September 22, 2020

  • Formats

    • OverDrive Read

      • ISBN: 9780262359405

    • EPUB ebook

      • ISBN: 9780262359405
      • File size: 4008 KB

  • Accessibility

  • Languages

    • English

Formats

  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English